Reba Habib - UX and Strategy Leadership Portfolio

User Experience Lead

UST

2021 - Current

Led cross-functional teams across design, engineering, product, and research to deliver enterprise digital platforms as part of large-scale healthcare modernization initiatives focused on bringing AI into product space as a solution and as part of defining the new product models for development in the world of AI. Key Contributions: - Led cross-functional teams across design, engineering, product management, and research to deliver enterprise digital platforms. - Contributed to enterprise platform modernization efforts by translating complex organizational requirements into scalable product architectures and experience frameworks with AI accelerators. - Defined and operationalized design systems and reusable experience frameworks supporting consistent delivery across large product ecosystems supporting AI. - Partnered with product and technology leadership to shape platform vision, experience strategy, and digital transformation priorities. - Presented design strategy and platform vision to stakeholders and executive leadership, helping guide program priorities and product direction. - Developed strategic product concepts and experience frameworks used in client proposals that contributed to winning seven-figure AI-enabled healthcare transformation engagements.

User Experience Lead

UST

2021 - Current

Led cross-functional teams across design, engineering, product, and research to deliver enterprise digital platforms as part of large-scale healthcare modernization initiatives focused on bringing AI into product space as a solution and as part of defining the new product models for development in the world of AI. Key Contributions: - Led cross-functional teams across design, engineering, product management, and research to deliver enterprise digital platforms. - Contributed to enterprise platform modernization efforts by translating complex organizational requirements into scalable product architectures and experience frameworks with AI accelerators. - Defined and operationalized design systems and reusable experience frameworks supporting consistent delivery across large product ecosystems supporting AI. - Partnered with product and technology leadership to shape platform vision, experience strategy, and digital transformation priorities. - Presented design strategy and platform vision to stakeholders and executive leadership, helping guide program priorities and product direction. - Developed strategic product concepts and experience frameworks used in client proposals that contributed to winning seven-figure AI-enabled healthcare transformation engagements.

User Experience Lead

UST

2021 - Current

Led cross-functional teams across design, engineering, product, and research to deliver enterprise digital platforms as part of large-scale healthcare modernization initiatives focused on bringing AI into product space as a solution and as part of defining the new product models for development in the world of AI. Key Contributions: - Led cross-functional teams across design, engineering, product management, and research to deliver enterprise digital platforms. - Contributed to enterprise platform modernization efforts by translating complex organizational requirements into scalable product architectures and experience frameworks with AI accelerators. - Defined and operationalized design systems and reusable experience frameworks supporting consistent delivery across large product ecosystems supporting AI. - Partnered with product and technology leadership to shape platform vision, experience strategy, and digital transformation priorities. - Presented design strategy and platform vision to stakeholders and executive leadership, helping guide program priorities and product direction. - Developed strategic product concepts and experience frameworks used in client proposals that contributed to winning seven-figure AI-enabled healthcare transformation engagements.

Sr. Lead Designer

Mindsprint

2025

Lead experience strategy and platform design for enterprise healthcare systems utilizing ML, NLP, and other AI technologies - focused on improving patient engagement, drug adherence, and healthcare communication outcomes. Key Contributions: - Lead cross-functional teams spanning design, engineering, product, analytics, regulatory, and business stakeholders to deliver large-scale healthcare communication platforms integrating AI and ML. - Define UX and platform product and design strategy to support consumer health engagement, pharmaceutical communication pathways, and patient education workflows. - Conduct strategic user research initiatives including journey mapping, stakeholder discovery, and behavioral analysis to uncover barriers to medication adherence and patient engagement. - Developed modular design system architecture enabling scalable platform growth and consistent digital experiences across healthcare networks. - Facilitate collaborative design sprints to accelerate concept validation, product direction, and stakeholder alignment. - Present research insights, design strategy, and transformation roadmaps to executive stakeholders and cross-functional leadership. - Partner across business functions including operations, marketing, regulatory compliance, network partners, and analytics teams to ensure solutions align with both user needs and organizational objectives. - Mentored and developed designers while improving team processes, design critique culture, and cross-disciplinary collaboration.

Sr. Lead Designer

Mindsprint

2025

Lead experience strategy and platform design for enterprise healthcare systems utilizing ML, NLP, and other AI technologies - focused on improving patient engagement, drug adherence, and healthcare communication outcomes. Key Contributions: - Lead cross-functional teams spanning design, engineering, product, analytics, regulatory, and business stakeholders to deliver large-scale healthcare communication platforms integrating AI and ML. - Define UX and platform product and design strategy to support consumer health engagement, pharmaceutical communication pathways, and patient education workflows. - Conduct strategic user research initiatives including journey mapping, stakeholder discovery, and behavioral analysis to uncover barriers to medication adherence and patient engagement. - Developed modular design system architecture enabling scalable platform growth and consistent digital experiences across healthcare networks. - Facilitate collaborative design sprints to accelerate concept validation, product direction, and stakeholder alignment. - Present research insights, design strategy, and transformation roadmaps to executive stakeholders and cross-functional leadership. - Partner across business functions including operations, marketing, regulatory compliance, network partners, and analytics teams to ensure solutions align with both user needs and organizational objectives. - Mentored and developed designers while improving team processes, design critique culture, and cross-disciplinary collaboration.

Sr. Lead Designer

Mindsprint

2025

Lead experience strategy and platform design for enterprise healthcare systems utilizing ML, NLP, and other AI technologies - focused on improving patient engagement, drug adherence, and healthcare communication outcomes. Key Contributions: - Lead cross-functional teams spanning design, engineering, product, analytics, regulatory, and business stakeholders to deliver large-scale healthcare communication platforms integrating AI and ML. - Define UX and platform product and design strategy to support consumer health engagement, pharmaceutical communication pathways, and patient education workflows. - Conduct strategic user research initiatives including journey mapping, stakeholder discovery, and behavioral analysis to uncover barriers to medication adherence and patient engagement. - Developed modular design system architecture enabling scalable platform growth and consistent digital experiences across healthcare networks. - Facilitate collaborative design sprints to accelerate concept validation, product direction, and stakeholder alignment. - Present research insights, design strategy, and transformation roadmaps to executive stakeholders and cross-functional leadership. - Partner across business functions including operations, marketing, regulatory compliance, network partners, and analytics teams to ensure solutions align with both user needs and organizational objectives. - Mentored and developed designers while improving team processes, design critique culture, and cross-disciplinary collaboration.

UI/UX Software Engineer

CACI

2019 – 2021

Contributed to the development of a machine learning–enabled predictive maintenance platform supporting mission-critical military operations. Worked across engineering, product, and UX disciplines to translate complex operational requirements into scalable front-end systems that surfaced predictive insights for operational decision-making. Key Contributions: - Collaborated with product managers, backend engineers, and ML teams to design interfaces that surfaced predictive maintenance insights generated from machine learning models, enabling proactive equipment monitoring and operational readiness. - Led front-end development efforts using Angular, ensuring scalable and high-performance user interfaces for mission-critical operational software deployed in secure environments. - Translated complex technical requirements into intuitive visual interfaces through wireframes, interaction flows, and prototypes, improving usability for operational personnel working with predictive system outputs. - Partnered with UX designers to establish interaction standards and reusable design patterns, contributing to early design system foundations supporting consistency across the application. - Conducted iterative usability testing and research to ensure the platform aligned with operator workflows, operational constraints, and mission objectives. - Mentored designers and developers on best practices across UX, front-end architecture, and engineering collaboration. - Served as Scrum Master, coordinating sprint planning, removing delivery blockers, and ensuring alignment across development, product, and UX teams. - Contributed to visual interface development, including UI components, graphical assets, icons, and data visualization elements, ensuring seamless integration into the application.

UI/UX Software Engineer

CACI

2019 – 2021

Contributed to the development of a machine learning–enabled predictive maintenance platform supporting mission-critical military operations. Worked across engineering, product, and UX disciplines to translate complex operational requirements into scalable front-end systems that surfaced predictive insights for operational decision-making. Key Contributions: - Collaborated with product managers, backend engineers, and ML teams to design interfaces that surfaced predictive maintenance insights generated from machine learning models, enabling proactive equipment monitoring and operational readiness. - Led front-end development efforts using Angular, ensuring scalable and high-performance user interfaces for mission-critical operational software deployed in secure environments. - Translated complex technical requirements into intuitive visual interfaces through wireframes, interaction flows, and prototypes, improving usability for operational personnel working with predictive system outputs. - Partnered with UX designers to establish interaction standards and reusable design patterns, contributing to early design system foundations supporting consistency across the application. - Conducted iterative usability testing and research to ensure the platform aligned with operator workflows, operational constraints, and mission objectives. - Mentored designers and developers on best practices across UX, front-end architecture, and engineering collaboration. - Served as Scrum Master, coordinating sprint planning, removing delivery blockers, and ensuring alignment across development, product, and UX teams. - Contributed to visual interface development, including UI components, graphical assets, icons, and data visualization elements, ensuring seamless integration into the application.

UI/UX Software Engineer

CACI

2019 – 2021

Contributed to the development of a machine learning–enabled predictive maintenance platform supporting mission-critical military operations. Worked across engineering, product, and UX disciplines to translate complex operational requirements into scalable front-end systems that surfaced predictive insights for operational decision-making. Key Contributions: - Collaborated with product managers, backend engineers, and ML teams to design interfaces that surfaced predictive maintenance insights generated from machine learning models, enabling proactive equipment monitoring and operational readiness. - Led front-end development efforts using Angular, ensuring scalable and high-performance user interfaces for mission-critical operational software deployed in secure environments. - Translated complex technical requirements into intuitive visual interfaces through wireframes, interaction flows, and prototypes, improving usability for operational personnel working with predictive system outputs. - Partnered with UX designers to establish interaction standards and reusable design patterns, contributing to early design system foundations supporting consistency across the application. - Conducted iterative usability testing and research to ensure the platform aligned with operator workflows, operational constraints, and mission objectives. - Mentored designers and developers on best practices across UX, front-end architecture, and engineering collaboration. - Served as Scrum Master, coordinating sprint planning, removing delivery blockers, and ensuring alignment across development, product, and UX teams. - Contributed to visual interface development, including UI components, graphical assets, icons, and data visualization elements, ensuring seamless integration into the application.