Hello,
I'm Reba, a UX Lead & Strategist with a focus on helping organizations figure out how to build AI-enabled products that are valuable, usable, and responsible, and not just technically impressive.
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View my Brag Sheet
Projects:
Enterprise Platform Modernization Across 18 Microapps
I contributed to a large-scale modernization program to deliver a single codebase experience across web + mobile, while navigating design-system incompatibilities, governance constraints, and enterprise compliance needs. I helped drive token-first design decisions, aligned stakeholders on a scalable component strategy, and supported a repeatable workflow that improved design-to-dev fidelity and speed through Figma → Code automation practices.
Satellite and ground station telemetry, execution, and maintenance.
Case Study in Progress
Enabling patients to receive communications about medication adherence.
Case Study in Progress
Integration to new Clinical LLM models for better self-triage for patients.
Case Study in Progress
My skillset extends beyond my project case studies, into strategic leadership outcomes.
Bellow are views into my leadership philosophy, my approach to designing for products and AI systems while keeping ethics and the user top of mind, and the way I cultivate teams that bring meaningful innovation to life - because outcomes are the total sum of these factors.
9+
Years in Design
9+
Years in Tech
6+
Years Leading Teams
Coming Soon
2026
