New White Paper
Designing for AI
Welcome! I’m Reba, a product design lead.
I lead teams that build products for
companies that
audiences love
through intentional & meaningful
User Experience.
User Research.
Leadership.
Mentorship.
Strategy.
Innovation.
Collaboration.
User Experience.
01
7+ years of experience UX/UI design and UX research, including B2C/B2B products in healthcare, space, SaaS and Military.
02
UX mentor, thought leader, entrepreneur, product designer & lead in design & tech agencies.
03
I'm the link between dev, design, business, and marketing teams, ensuring a unified vision through collaboration.
Portfolio
“What are some examples of my work?”
CONCEPT DESIGN
AI in Healthcare Communications
What happens when you turn manual processes into a centralized enterprise tool leveraging AI technologies?
CONCEPT DESIGN
Member Platform for Healthcare
Removing the complexity of member portal and benefits access for healthcare consumers.
END-TO-END SOLUTION
AI Applications in Battle Space Management
Our satellites are responsible for many explorations in learning, science, and defense. But these critical assets still need manual intervention from platforms here on earth.
Drug Interaction Application Research
Employer Benefits Portal
Mobile Health App Transformation
Let's work together!
About Me
People hire people:
I’m Reba, a Product Design Lead with over 7 years of experience in Product, UX/UI design and UX research. I have an analytical mindset, strategy focus, innovation foundation, as well as a marketing, software engineering, design, and entrepreneurial background.
I care about mentoring and leading teams, empowering their work and careers, enabling them to design products that build trust and benefit both companies and their clients or customers.
B.A. Fine Arts - University of South Florida
M.A. in Media Design - Full Sail University
Experience
How seasoned am I?
UST Global
UX Lead
2025 - CURRENT
Leading digital transformation in product experience design by removing obstacles, fostering cross-department collaboration, motivating teams to create user-centric solutions through best practices and design thinking, and driving vision, strategy, and growth within a creative, diverse culture.
ADP List
2023 - 2025
As a mentor for designers, I guide them in developing their skills across UX, visual design, and strategy, fostering creativity and career growth, and encouraging design thinking for impactful, user-centric solutions in their outputs.
Mindsprint
Sr. UX Lead
2025 - 2025
Leading digital transformation in product experience design by removing obstacles, fostering cross-department collaboration, motivating teams to create user-centric solutions through best practices and design thinking, and driving vision, strategy, and growth within a creative, diverse culture.
UST Global
UX Lead
2021 - 2024
Leading digital transformation in product experience design by removing obstacles, fostering cross-department collaboration, motivating teams to create user-centric solutions through best practices and design thinking, and driving vision, strategy, and growth within a creative, diverse culture.
CACI
Software Developer T2
2019-2021
Led front-end developers and UX designers to create secure, mission-critical software for top-secret and unclassified military operations, aligning technical and design efforts with strict protocols, operational goals, and timelines while delivering scalable, user-focused solutions.
Testimonials
Some people want to tell you…
Client Testimonials
Vinod Subramanian
Chief Operating Officer
"You’ve taken, what we ourselves don’t even understand about our own business, and translated it into a digital solution! Some of us didn’t believe it could be done, and now we are all believers. Thank you for the awesome work."
Matt Steindl
Head of Development
"I can not believe you were able to dig this deep, and derive these insights and recommendations in such a short time. This is truly gold to us."
Sheetal Walters
VP of Business Operations
"I have received only great feedback. Team members are telling me that you all understand our business better than we do."- Project Manager
Jae Kim
UX Assistant Director
"You [Reba] are one of the most dedicated, intelligent, and articulate colleagues I have ever had pleasure working with"
Team Testimonials
Ajoy Ranga
Chief Digital Officer
"You are building a framework for how work should be done in the AI world. I have been talking to many people within [confidential], UST, and other companies, and the process we are developing is far ahead of anyone else.
Deepak Viswanathan
Business Head - Design & Experience
"Reba has been a valuable player and has performed exceptionally well in any opportunity she has been involved in. She has shown consistent growth in her work."
Shubhra Paul
UX Designer
"You’ve made me so confident in my work - the best mentor ever. You have so much experience and knowledge in so many things"
Stacy Lopez
Project Manager
"First of all, I must tell you that you ROCK !!
You are professional, calm and just pleasant during tough calls!! You really are pretty great and I would have liked the chance to have learned more from you."
Awards, Recognitions & Certifications
Generative AI Awareness Program Certificate
UST 2024
Resplendent Lead Award
Moonraft 2022
Patriotism Through Art Scholarship
American Legion 2011